Marketing - Golden tips for E-Mail Marketing!
E-mail marketing will celebrate its Golden Jubilee in 2022.
With the increase in digital trends like mobile usage, people are questioning about the relevance of e-mail marketing.
However, as per marketing researchers, e-mail marketing is not yet dead. It is here to stay for some more years!
But of-course more innovations and modernization techniques are required for reaping rewards from e-mail marketing.
Here are a few quick tips for you to consider while using e-mail marketing:
If you are planning to send interactive e-mails as part of your marketing, send it at the end of the week and avoid Mondays!
According to a marketing research, e-mail click-through rates are highest on Fridays and lowest on Mondays.
Plan for the time of delivery of your e-mails.
As per marketing researchers, e-mail opens occur within an hour of delivery.
The chancing opening e-mails after 24 hours drops almost to 0%
To increase the chances of your e-mail being open and read, consider writing a catchy subject line.
Optimize your e-mails for a good look and feel in both computer browsers and mobile browsers.
Personalizing the appearance of your e-mail would give a 'feel good' feeling to the person reading it.
So do your marketing smart and reap the rewards that you deserve!
