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Forbes Top brands
Forbes has listed the top 100 brands worldwide according to brand value.
Here's the top brands listed as per the industry.
Industries:
Click here for the full list sorted by rank.
Aerospace
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
97 |
Boeing |
6 |
86.6 |
Alcohol
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
23 |
Budweiser |
21.4 |
10 |
83 |
Heineken |
6.7 |
6 |
Apparel
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
21 |
NIKE |
22.1 |
26.1 |
70 |
Adidas |
7.9 |
14.7 |
84 |
Ralph Lauren |
6.6 |
6.9 |
Automotive
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
9 |
Toyota |
31.3 |
182.2 |
11 |
BMW |
28.8 |
81.3 |
17 |
Mercedes-Benz |
23.8 |
98 |
20 |
Honda |
23.2 |
115.5 |
38 |
Audi |
12.7 |
60.3 |
45 |
Ford |
11.1 |
142.6 |
56 |
Volkswagen |
8.9 |
144.7 |
62 |
Chevrolet |
8.6 |
82.5 |
68 |
Nissan |
8 |
98.5 |
71 |
Hyundai |
7.8 |
52 |
73 |
Lexus |
7.7 |
18.7 |
80 |
KIA Motors |
6.9 |
43.6 |
89 |
Porsche |
6.4 |
19.1 |
Beverages
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
4 |
Coca-Cola |
56.1 |
23.8 |
28 |
Pepsi |
18.9 |
12.8 |
29 |
Nescafe |
17.8 |
10.5 |
74 |
Red Bull |
7.5 |
6.7 |
95 |
Sprite |
6.1 |
3.6 |
Business Services
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
49 |
Accenture |
10.5 |
31.9 |
Consumer Packaged Goods
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
27 |
Gillette |
19.1 |
8 |
32 |
L'Oréal |
16.6 |
11.1 |
41 |
Nestle |
12.1 |
11.2 |
42 |
Frito-Lay |
12.1 |
11.3 |
46 |
Danone |
11 |
13.9 |
50 |
Pampers |
10.3 |
10.6 |
55 |
Kraft |
8.9 |
7.1 |
64 |
Colgate |
8.4 |
4 |
65 |
Kellogg's |
8.3 |
7.1 |
90 |
Lancome |
6.3 |
4.4 |
96 |
Heinz |
6 |
4.5 |
Diversified
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
7 |
General Electric |
37.1 |
126 |
37 |
Siemens |
13 |
101.2 |
76 |
Philips |
7.2 |
31.1 |
Financial Services
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
26 |
American Express |
20.7 |
34.9 |
33 |
Visa |
16 |
11.8 |
34 |
HSBC |
15.3 |
98.4 |
52 |
Wells Fargo |
10.1 |
88.1 |
53 |
J.P. Morgan |
9.3 |
45.5 |
60 |
MasterCard |
8.7 |
8.3 |
75 |
Bank of America |
7.4 |
79.5 |
78 |
Allianz |
7 |
135 |
82 |
Santander |
6.8 |
50.8 |
87 |
RBC |
6.6 |
37.6 |
88 |
Chase |
6.5 |
53 |
93 |
Goldman Sachs |
6.2 |
40.9 |
98 |
Citi |
6 |
92.5 |
Heavy Equipment
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
57 |
Caterpillar |
8.8 |
55.7 |
77 |
John Deere |
7.2 |
37.8 |
Leisure
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
14 |
Disney |
27.4 |
23.6 |
91 |
LEGO |
6.2 |
4.5 |
Luxury
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
10 |
Louis Vuitton |
29.9 |
9.7 |
39 |
Gucci |
12.5 |
4.7 |
47 |
Hermès |
10.8 |
5 |
58 |
Coach |
8.8 |
4.8 |
63 |
Cartier |
8.5 |
6.5 |
69 |
Prada |
8 |
3.9 |
72 |
Rolex |
7.7 |
4.7 |
79 |
Chanel |
7 |
4.7 |
94 |
Burberry |
6.1 |
3.7 |
Media
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
35 |
ESPN |
14.8 |
10.5 |
48 |
Fox |
10.7 |
13 |
59 |
Thomson Reuters |
8.7 |
7.1 |
99 |
MTV |
5.8 |
3.3 |
Oil & Gas
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
66 |
Shell |
8.3 |
451.2 |
81 |
Exxon Mobil |
6.9 |
390.2 |
Restaurants
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
6 |
McDonald's |
39.9 |
89.1 |
61 |
Starbucks |
8.7 |
14.5 |
85 |
Subway |
6.6 |
18.8 |
Retail
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
19 |
Wal-Mart |
23.3 |
304.4 |
31 |
H&M |
16.8 |
19.7 |
40 |
IKEA |
12.5 |
37.9 |
43 |
Home Depot |
11.8 |
78.8 |
51 |
Zara |
10.1 |
14.4 |
Technology
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
1 |
Apple |
124.2 |
170.9 |
2 |
Microsoft |
63 |
86.7 |
3 |
Google |
56.6 |
51.4 |
5 |
IBM |
47.9 |
99.8 |
8 |
Samsung |
35 |
209.6 |
12 |
Cisco |
28 |
47.1 |
13 |
Intel |
28 |
52.7 |
15 |
Oracle |
25.8 |
38.3 |
18 |
Facebook |
23.7 |
7.8 |
24 |
Amazon.com |
21.4 |
73 |
25 |
SAP |
20.7 |
21.1 |
36 |
Hewlett-Packard |
14.2 |
112.3 |
54 |
Ebay |
9.1 |
7 |
67 |
Canon |
8.1 |
37.3 |
92 |
Ericsson |
6.2 |
34.8 |
100 |
Dell |
5.8 |
57.2 |
Telecom
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
16 |
AT&T |
24.9 |
128.8 |
22 |
Verizon |
21.6 |
120.6 |
Tobacco
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
30 |
Marlboro |
17.4 |
23.2 |
Transportation
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
44 |
UPS |
11.1 |
55.5 |
86 |
FedEx |
6.6 |
45.6 |
Full list sorted by rank
Overall Rank |
Brand |
Brand Value |
Brand revenue (in Billion) |
1 |
Apple |
124.2 |
170.9 |
2 |
Microsoft |
63 |
86.7 |
3 |
Google |
56.6 |
51.4 |
4 |
Coca-Cola |
56.1 |
23.8 |
5 |
IBM |
47.9 |
99.8 |
6 |
McDonald's |
39.9 |
89.1 |
7 |
General Electric |
37.1 |
126 |
8 |
Samsung |
35 |
209.6 |
9 |
Toyota |
31.3 |
182.2 |
10 |
Louis Vuitton |
29.9 |
9.7 |
11 |
BMW |
28.8 |
81.3 |
12 |
Cisco |
28 |
47.1 |
13 |
Intel |
28 |
52.7 |
14 |
Disney |
27.4 |
23.6 |
15 |
Oracle |
25.8 |
38.3 |
16 |
AT&T |
24.9 |
128.8 |
17 |
Mercedes-Benz |
23.8 |
98 |
18 |
Facebook |
23.7 |
7.8 |
19 |
Wal-Mart |
23.3 |
304.4 |
20 |
Honda |
23.2 |
115.5 |
21 |
NIKE |
22.1 |
26.1 |
22 |
Verizon |
21.6 |
120.6 |
23 |
Budweiser |
21.4 |
10 |
24 |
Amazon.com |
21.4 |
73 |
25 |
SAP |
20.7 |
21.1 |
26 |
American Express |
20.7 |
34.9 |
27 |
Gillette |
19.1 |
8 |
28 |
Pepsi |
18.9 |
12.8 |
29 |
Nescafe |
17.8 |
10.5 |
30 |
Marlboro |
17.4 |
23.2 |
31 |
H&M |
16.8 |
19.7 |
32 |
L'Oréal |
16.6 |
11.1 |
33 |
Visa |
16 |
11.8 |
34 |
HSBC |
15.3 |
98.4 |
35 |
ESPN |
14.8 |
10.5 |
36 |
Hewlett-Packard |
14.2 |
112.3 |
37 |
Siemens |
13 |
101.2 |
38 |
Audi |
12.7 |
60.3 |
39 |
Gucci |
12.5 |
4.7 |
40 |
IKEA |
12.5 |
37.9 |
41 |
Nestle |
12.1 |
11.2 |
42 |
Frito-Lay |
12.1 |
11.3 |
43 |
Home Depot |
11.8 |
78.8 |
44 |
UPS |
11.1 |
55.5 |
45 |
Ford |
11.1 |
142.6 |
46 |
Danone |
11 |
13.9 |
47 |
Hermès |
10.8 |
5 |
48 |
Fox |
10.7 |
13 |
49 |
Accenture |
10.5 |
31.9 |
50 |
Pampers |
10.3 |
10.6 |
51 |
Zara |
10.1 |
14.4 |
52 |
Wells Fargo |
10.1 |
88.1 |
53 |
J.P. Morgan |
9.3 |
45.5 |
54 |
Ebay |
9.1 |
7 |
55 |
Kraft |
8.9 |
7.1 |
56 |
Volkswagen |
8.9 |
144.7 |
57 |
Caterpillar |
8.8 |
55.7 |
58 |
Coach |
8.8 |
4.8 |
59 |
Thomson Reuters |
8.7 |
7.1 |
60 |
MasterCard |
8.7 |
8.3 |
61 |
Starbucks |
8.7 |
14.5 |
62 |
Chevrolet |
8.6 |
82.5 |
63 |
Cartier |
8.5 |
6.5 |
64 |
Colgate |
8.4 |
4 |
65 |
Kellogg's |
8.3 |
7.1 |
66 |
Shell |
8.3 |
451.2 |
67 |
Canon |
8.1 |
37.3 |
68 |
Nissan |
8 |
98.5 |
69 |
Prada |
8 |
3.9 |
70 |
Adidas |
7.9 |
14.7 |
71 |
Hyundai |
7.8 |
52 |
72 |
Rolex |
7.7 |
4.7 |
73 |
Lexus |
7.7 |
18.7 |
74 |
Red Bull |
7.5 |
6.7 |
75 |
Bank of America |
7.4 |
79.5 |
76 |
Philips |
7.2 |
31.1 |
77 |
John Deere |
7.2 |
37.8 |
78 |
Allianz |
7 |
135 |
79 |
Chanel |
7 |
4.7 |
80 |
KIA Motors |
6.9 |
43.6 |
81 |
Exxon Mobil |
6.9 |
390.2 |
82 |
Santander |
6.8 |
50.8 |
83 |
Heineken |
6.7 |
6 |
84 |
Ralph Lauren |
6.6 |
6.9 |
85 |
Subway |
6.6 |
18.8 |
86 |
FedEx |
6.6 |
45.6 |
87 |
RBC |
6.6 |
37.6 |
88 |
Chase |
6.5 |
53 |
89 |
Porsche |
6.4 |
19.1 |
90 |
Lancome |
6.3 |
4.4 |
91 |
LEGO |
6.2 |
4.5 |
92 |
Ericsson |
6.2 |
34.8 |
93 |
Goldman Sachs |
6.2 |
40.9 |
94 |
Burberry |
6.1 |
3.7 |
95 |
Sprite |
6.1 |
3.6 |
96 |
Heinz |
6 |
4.5 |
97 |
Boeing |
6 |
86.6 |
98 |
Citi |
6 |
92.5 |
99 |
MTV |
5.8 |
3.3 |
100 |
Dell |
5.8 |
57.2 |
Author: Oxygen
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